Rohner Textil AG (A): Surviving the Impossible

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Case

Reference no. IMD-2-0077

Subject category: Economics, Politics and Business Environment

Authors: Ulrich Steger (International Institute for Management Development (IMD)); Shazia Alikhan (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1999

Version: 28.04.2003

Length: 14 pages

Data source: Field research

Topics: Ecological innovation; Environmental strategy; Sustainability

Share a link: https://casecent.re/p/11892

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Abstract

This is the first of a two-case series (IMD-2-0077 and IMD-2-0078). During the late 80s and early 90s, Albin Kaehlin, the managing director of Rohner Textil AG, a Swiss textile mill specialising in upholstery fabrics, had been applying a number of innovative ecological solutions to the many challenging problems facing his company. By reconciling economic and ecological goals in an ambitious modernisation strategy he managed to turn environmental risks into market opportunities. The (A) case describes how Rohner Textil AG ensured its survival by creating a market niche for its new sustainable fabrics.

Location:

Switzerland, worldwide

Industry:

Textile

Size:

30 employees

Other setting(s):

1993-1995