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Case
-
Reference no. IMD-2-0077
Published by: Institute for Management Development (IMD)
Originally published in: 1999
Version: 28.04.2003
Length: 14 pages
Data source: Field research

Abstract

This is the first of a two-case series (IMD-2-0077 and IMD-2-0078). During the late 80s and early 90s, Albin Kaehlin, the managing director of Rohner Textil AG, a Swiss textile mill specialising in upholstery fabrics, had been applying a number of innovative ecological solutions to the many challenging problems facing his company. By reconciling economic and ecological goals in an ambitious modernisation strategy he managed to turn environmental risks into market opportunities. The (A) case describes how Rohner Textil AG ensured its survival by creating a market niche for its new sustainable fabrics.
Industry:
Size:
30 employees
Other setting(s):
1993-1995

About

Abstract

This is the first of a two-case series (IMD-2-0077 and IMD-2-0078). During the late 80s and early 90s, Albin Kaehlin, the managing director of Rohner Textil AG, a Swiss textile mill specialising in upholstery fabrics, had been applying a number of innovative ecological solutions to the many challenging problems facing his company. By reconciling economic and ecological goals in an ambitious modernisation strategy he managed to turn environmental risks into market opportunities. The (A) case describes how Rohner Textil AG ensured its survival by creating a market niche for its new sustainable fabrics.

Settings

Industry:
Size:
30 employees
Other setting(s):
1993-1995

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