Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 01.09.2003
Length: 14 pages
Data source: Field research
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Abstract
Matsushita Electric Industrial, one of the world''s largest electronics firms, has managed its European sales and marketing activities as a set of autonomous country organisations. In the 1990s, with increasing competitive pressures and customers who are themselves operating regionally, Matsushita must re-examine the organisation of its sales and marketing in Europe. Some factors that shape recommendations include customer needs, cost duplication, logistics, competitive positioning, and the careers of managers.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 15.09.2003
Length: 7 pages
Data source: Field research
About
Abstract
Matsushita Electric Industrial, one of the world''s largest electronics firms, has managed its European sales and marketing activities as a set of autonomous country organisations. In the 1990s, with increasing competitive pressures and customers who are themselves operating regionally, Matsushita must re-examine the organisation of its sales and marketing in Europe. Some factors that shape recommendations include customer needs, cost duplication, logistics, competitive positioning, and the careers of managers.
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Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 15.09.2003
Length: 7 pages
Data source: Field research