Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Published by: Institute for Management Development (IMD)
Originally published in: 1997
Version: 01.09.2003
Length: 14 pages
Data source: Field research

Abstract

Matsushita Electric Industrial, one of the world''s largest electronics firms, has managed its European sales and marketing activities as a set of autonomous country organisations. In the 1990s, with increasing competitive pressures and customers who are themselves operating regionally, Matsushita must re-examine the organisation of its sales and marketing in Europe. Some factors that shape recommendations include customer needs, cost duplication, logistics, competitive positioning, and the careers of managers.
Location:
Industry:
Size:
USD60 billion
Other setting(s):
1994

About

Abstract

Matsushita Electric Industrial, one of the world''s largest electronics firms, has managed its European sales and marketing activities as a set of autonomous country organisations. In the 1990s, with increasing competitive pressures and customers who are themselves operating regionally, Matsushita must re-examine the organisation of its sales and marketing in Europe. Some factors that shape recommendations include customer needs, cost duplication, logistics, competitive positioning, and the careers of managers.

Settings

Location:
Industry:
Size:
USD60 billion
Other setting(s):
1994

Related