Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Published by: Institute for Management Development (IMD)
Originally published in: 1999
Version: 06.01.2003
Length: 12 pages
Data source: Field research

Abstract

This is the second of a two-case series (IMD-3-0773 and IMD-3-0774). This case provides an inside view on how the former Daimler-Benz and Chrysler Corporations organised their integration efforts following their May 1998 merger, the first truly transatlantic merger in history and, at the time, the largest ever. As such, this merger presents an unusually broad array of management issues that were both unprecedented in scope and rather unique, ranging from cross-cultural management and global strategy and implementation, to international mergers and acquisitions alliances and change management. The case is divided into two complementary parts, which can be used together or separately, as stand-alone case, depending on the instructor''s objectives. The first part describes a journey that started during the early 1980s, until the events that preceded the Daimler-Chrysler merger, outlining the key strategic, organisational and executive challenges which both companies faced as they moved to actually integrate the largest industrial merger the world had seen to date. The second part describes how DaimlerChrysler actually organised and moved to implement the post-merger integration process, raising a set of issues around structural risks, cultural aspects, and execution skills in a high-stakes, global context of a major post-merger integration effort.
Location:
Industry:
Size:
Large multinational
Other setting(s):
1998

About

Abstract

This is the second of a two-case series (IMD-3-0773 and IMD-3-0774). This case provides an inside view on how the former Daimler-Benz and Chrysler Corporations organised their integration efforts following their May 1998 merger, the first truly transatlantic merger in history and, at the time, the largest ever. As such, this merger presents an unusually broad array of management issues that were both unprecedented in scope and rather unique, ranging from cross-cultural management and global strategy and implementation, to international mergers and acquisitions alliances and change management. The case is divided into two complementary parts, which can be used together or separately, as stand-alone case, depending on the instructor''s objectives. The first part describes a journey that started during the early 1980s, until the events that preceded the Daimler-Chrysler merger, outlining the key strategic, organisational and executive challenges which both companies faced as they moved to actually integrate the largest industrial merger the world had seen to date. The second part describes how DaimlerChrysler actually organised and moved to implement the post-merger integration process, raising a set of issues around structural risks, cultural aspects, and execution skills in a high-stakes, global context of a major post-merger integration effort.

Settings

Location:
Industry:
Size:
Large multinational
Other setting(s):
1998

Related