Product details

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Supporting video
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Reference no. IMD-3-0785-V
Published by: Institute for Management Development (IMD)
Published in: 1999
Length: 16 minutes
Data source: Field research
Notes: File size 1.28GB. Click for more information.

Abstract

Dell Europe is one of the most exciting companies in the world today. The company has used the direct model to become a leader in the computer industry, and as a result, many of Dell''s competitors are trying to replicate Dell''s direct strategy. This video shows the Dell direct model in operation including the manufacturing process, the order and delivery process, and the information support to allow everything to work together. It can be used in combination with the case ''Dell Direct in Europe: Delighting the Customer with Every Order'' (IMD-3-0785). This video was previously numbered 399-170-3.
Location:
Industry:
Size:
USD18.2 billion
Other setting(s):
1998-1999

About

Abstract

Dell Europe is one of the most exciting companies in the world today. The company has used the direct model to become a leader in the computer industry, and as a result, many of Dell''s competitors are trying to replicate Dell''s direct strategy. This video shows the Dell direct model in operation including the manufacturing process, the order and delivery process, and the information support to allow everything to work together. It can be used in combination with the case ''Dell Direct in Europe: Delighting the Customer with Every Order'' (IMD-3-0785). This video was previously numbered 399-170-3.

Settings

Location:
Industry:
Size:
USD18.2 billion
Other setting(s):
1998-1999

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