Subject category:
Production and Operations Management
Published in:
2013
Length: 7 pages
Data source: Field research
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Abstract
The student is cast as an analyst working as a junior member of a consulting team on a project for Fillit, a FMCG manufacturing company struggling with supply chain volatility. The main task is to build a model of the supply chain at a conceptual and aggregate level. A systems dynamics (SD) approach would be most obvious, and access to a SD software package such as ithink would be advisable. The tutor can act as the Team Leader (‘Harvey’), an experienced supply chain consultant, at appropriate points helping the ‘analyst’ get to grips with supply chain concepts, offering tips on the modelling, feeding in suggested parameters and suggesting scenarios to model. Suggestions for these are given in the teaching note. It is suitable for a course on which a material amount of modelling would be expected, for example an undergraduate management science or MBA elective, or an operations research or operations management masters degree.
About
Abstract
The student is cast as an analyst working as a junior member of a consulting team on a project for Fillit, a FMCG manufacturing company struggling with supply chain volatility. The main task is to build a model of the supply chain at a conceptual and aggregate level. A systems dynamics (SD) approach would be most obvious, and access to a SD software package such as ithink would be advisable. The tutor can act as the Team Leader (‘Harvey’), an experienced supply chain consultant, at appropriate points helping the ‘analyst’ get to grips with supply chain concepts, offering tips on the modelling, feeding in suggested parameters and suggesting scenarios to model. Suggestions for these are given in the teaching note. It is suitable for a course on which a material amount of modelling would be expected, for example an undergraduate management science or MBA elective, or an operations research or operations management masters degree.