Xerox and the Waste Free Office (A)

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Case

Reference no. IMD-3-0788

Subject category: Strategy and General Management

Authors: Ulrich Steger (International Institute for Management Development (IMD)); Catherine Ramus (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1999

Version: 25.04.2003

Length: 11 pages

Data source: Field research

Topics: Environment; Take-back; Business strategy

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Abstract

This is the first of a two-case series (IMD-3-0788 and IMD-3-0789). In 1996, Xerox Europe Ltd''s environmental group adopts the slogan: ''The only thing we leave with our customers is - the Document!''. In spite of Xerox''s commitment to protecting the environment, their take-back policy met with some negative customer feedback as well as internal resistance from various divisions. The question now is, should the company continue or discontinue its current policy and business strategy?

Location:

United Kingdom, Europe

Industry:

Electronic office equipment

Other setting(s):

1997