Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Notes: File size 1.25GB. Click for more information.
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https://casecent.re/p/11913
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Abstract
This supporting video is to accompany the case. ZEiM plc is a Russian actuator manufacturer that has re-structured its business and adopted western management principles. Now it seeks a western joint venture partner to gain access to new technology and western markets. It is proposing a joint venture with WS Atkins in the engineering consulting business. The video shows the perspectives of ZEiM and WS Atkins on doing business in Russia in general and on the joint venture proposal specifically.
About
Abstract
This supporting video is to accompany the case. ZEiM plc is a Russian actuator manufacturer that has re-structured its business and adopted western management principles. Now it seeks a western joint venture partner to gain access to new technology and western markets. It is proposing a joint venture with WS Atkins in the engineering consulting business. The video shows the perspectives of ZEiM and WS Atkins on doing business in Russia in general and on the joint venture proposal specifically.