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Case
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Reference no. IMD-3-0834
Subject category: Strategy and General Management
Authors: Ulrich Steger (International Institute for Management Development (IMD)); George Raedler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1999
Version: 20.02.2003
Length: 20 pages
Data source: Field research
Topics: Automobile industry; Mega-merger
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Abstract

This is the first of a two-case series (IMD-3-0834 and IMD-3-0835). This case starts with an overview of current trends in the global automotive industry and a description of Daimler-Benz AG and Chrysler Corporation prior to the merger. It goes on to describe this first transatlantic merger raising the issues of strategic positioning, potential trade-offs, and competitive moves. The case is intended to discuss and evaluate the challenges which companies are facing in this hyper-competitive market.
Location:
Europe, USA
Industry:
Automotive
Size:
400,000 employees
Other setting(s):
1995-1998
Teaching note
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Reference no. IMD-3-0834-T
Subject category: Strategy and General Management
Authors: Ulrich Steger (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2000
Version: 28.03.2003
Length: 24 pages
Data source: Published sources
View full details
Background note
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Reference no. IMD-3-0776
Subject category: Strategy and General Management
Authors: Franz-Friedrich Neubauer (International Institute for Management Development (IMD)); Ulrich Steger (International Institute for Management Development (IMD)); George Raedler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1999
Version: 11.11.2003
Length: 25 pages
Data source: Published sources
Topics: Merger; M&A strategy; Pre-merger process
View full details
Case
-
Reference no. IMD-3-0835
Subject category: Strategy and General Management
Authors: Ulrich Steger (International Institute for Management Development (IMD)); George Raedler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1999
Version: 20.02.2003
Length: 14 pages
Data source: Field research
Topics: Automobile industry; Mega-merger
View full details

About

Abstract

This is the first of a two-case series (IMD-3-0834 and IMD-3-0835). This case starts with an overview of current trends in the global automotive industry and a description of Daimler-Benz AG and Chrysler Corporation prior to the merger. It goes on to describe this first transatlantic merger raising the issues of strategic positioning, potential trade-offs, and competitive moves. The case is intended to discuss and evaluate the challenges which companies are facing in this hyper-competitive market.

Settings

Location:
Europe, USA
Industry:
Automotive
Size:
400,000 employees
Other setting(s):
1995-1998

Related

Teaching note
-
Reference no. IMD-3-0834-T
Subject category: Strategy and General Management
Authors: Ulrich Steger (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2000
Version: 28.03.2003
Length: 24 pages
Data source: Published sources
View full details
Background note
-
Reference no. IMD-3-0776
Subject category: Strategy and General Management
Authors: Franz-Friedrich Neubauer (International Institute for Management Development (IMD)); Ulrich Steger (International Institute for Management Development (IMD)); George Raedler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1999
Version: 11.11.2003
Length: 25 pages
Data source: Published sources
Topics: Merger; M&A strategy; Pre-merger process
View full details
Case
-
Reference no. IMD-3-0835
Subject category: Strategy and General Management
Authors: Ulrich Steger (International Institute for Management Development (IMD)); George Raedler (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1999
Version: 20.02.2003
Length: 14 pages
Data source: Field research
Topics: Automobile industry; Mega-merger
View full details