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Case
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Reference no. 9-308-S62
Spanish language
Subject category: Strategy and General Management
Authors: Ashish Nanda (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 27 June 1996
Revision date: 11-Apr-2019
Length: 9 pages
Data source: Field research
Topics: International business; Change management; Business policy; Marketing organization; Corporate strategy; Organizational change; Leadership
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Abstract

This is a Spanish version. Describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. Focuses on how he has established a regional office and knit local operations closer together, the benefits that the process has generated, but also the tensions it has created within the organization. The case ends with Hightower contemplating whether he should be changing directions, given the emerging strategic and organizational challenges.
Location:
Europe
Industries:
Publishing; Arts, entertainment & sports
Size:
USD300 million revenues; 500 employees
Other setting(s):
1988-1994
Teaching note
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Reference no. 5-395-201
Subject category: Strategy and General Management
Authors: Ashish Nanda (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 29 May 1995
Length: 26 pages
Data source: Field research
View full details
Compact case
Supplement
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Reference no. 9-395-149
Subject category: Strategy and General Management
Authors: Ashish Nanda (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 6 May 1996
Length: 3 pages
Topics: Change management; Business policies; Marketing; Multinational corporations; Organizational change; Corporate strategy; International business
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-395-149?Ntk=HEMainSearch&N=0
View full details

About

Abstract

This is a Spanish version. Describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. Focuses on how he has established a regional office and knit local operations closer together, the benefits that the process has generated, but also the tensions it has created within the organization. The case ends with Hightower contemplating whether he should be changing directions, given the emerging strategic and organizational challenges.

Settings

Location:
Europe
Industries:
Publishing; Arts, entertainment & sports
Size:
USD300 million revenues; 500 employees
Other setting(s):
1988-1994

Related

Teaching note
-
Reference no. 5-395-201
Subject category: Strategy and General Management
Authors: Ashish Nanda (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 29 May 1995
Length: 26 pages
Data source: Field research
View full details
Compact case
Supplement
-
Reference no. 9-395-149
Subject category: Strategy and General Management
Authors: Ashish Nanda (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 6 May 1996
Length: 3 pages
Topics: Change management; Business policies; Marketing; Multinational corporations; Organizational change; Corporate strategy; International business
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-395-149?Ntk=HEMainSearch&N=0
View full details