Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 20.02.2003
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Abstract
This is the second of a two-case series (IMD-3-0834 and IMD-3-0835). This case describes the organisation of the post-merger integration, cultural issues and the attempts to align the merged company through a mission/vision statement. Moreover, the case explains the complexity of this merger by highlighting implementation issues (eg, corporate governance, brand separation etc). 399-132-1.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 28.03.2003
Length: 24 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 11.11.2003
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 20.02.2003
About
Abstract
This is the second of a two-case series (IMD-3-0834 and IMD-3-0835). This case describes the organisation of the post-merger integration, cultural issues and the attempts to align the merged company through a mission/vision statement. Moreover, the case explains the complexity of this merger by highlighting implementation issues (eg, corporate governance, brand separation etc). 399-132-1.
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Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 28.03.2003
Length: 24 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 11.11.2003
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 20.02.2003