Portuguese language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 28 September 2010
Length: 28 pages
Data source: Published sources
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https://casecent.re/p/119180
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Abstract
This is a Portuguese version. Explores the opportunities and threats to Unilever's global business in 1978 based on the commercial and political challenges faced by three of its subsidiaries, Lever Brothers in the United States, Hindustan Lever in India, and United Africa Company in West Africa. Management faced several problems: criticism of multinational companies, anti-trust legislation, expropriations, and rising competition from international and local rivals. Focuses on developing a new global strategy for a company that placed a premium on a consensual management style and local autonomy.
Locations:
Industry:
Size:
USD17,470,000,000 Revenues (1977), 350,000 employees
Other setting(s):
1945-1979
About
Abstract
This is a Portuguese version. Explores the opportunities and threats to Unilever's global business in 1978 based on the commercial and political challenges faced by three of its subsidiaries, Lever Brothers in the United States, Hindustan Lever in India, and United Africa Company in West Africa. Management faced several problems: criticism of multinational companies, anti-trust legislation, expropriations, and rising competition from international and local rivals. Focuses on developing a new global strategy for a company that placed a premium on a consensual management style and local autonomy.
Settings
Locations:
Industry:
Size:
USD17,470,000,000 Revenues (1977), 350,000 employees
Other setting(s):
1945-1979