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Case
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Reference no. IMD-3-0631
Subject category: Strategy and General Management
Authors: Werner Ketelhohn (International Institute for Management Development (IMD)); Lourdes Savitzky-Ruh (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1998
Version: 25.11.2003
Length: 39 pages
Data source: Field research
Topics: Corporate strategy; Industry analysis; Business units
Share a link: https://casecent.re/p/11924
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Abstract

Ivo Hering is looking at how to get ready for the era of open markets in Brazil. He has to re-think his strategy and hires a consultant to help him with this strategy process.
Location:
Brazil
Industry:
Textile
Size:
USD300 million
Other setting(s):
1994
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Abstract

Ivo Hering is looking at how to get ready for the era of open markets in Brazil. He has to re-think his strategy and hires a consultant to help him with this strategy process.

Settings

Location:
Brazil
Industry:
Textile
Size:
USD300 million
Other setting(s):
1994

Related

Sorry, this product has no related items.