More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Supporting video
-
Reference no. IMD-3-0699-V
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 6 minutes
Data source: Field research
Topics: Product development; Innovation
Notes: File size 540.6MB. Click for more information.
Share a link: https://casecent.re/p/11926
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

In this video Mr Joel Glickman explains how he got the idea for the new toy he invented, how it fits in his existing business and how he presented it to the big toy manufacturers.
Location:
USA
Industry:
Toy
Other setting(s):
1991
Teaching note
-
Reference no. IMD-3-0699-T
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 28.03.2003
Length: 20 pages
View full details
Case
-
Reference no. IMD-3-0699
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1998
Version: 27.12.2002
Length: 19 pages
Data source: Field research
Topics: Product development; Innovation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. IMD-3-0700
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 27.12.2002
Length: 14 pages
Data source: Field research
Topics: New product launch; Marketing
View full details
Case
-
Reference no. IMD-3-0701
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1998
Version: 27.12.2002
Length: 19 pages
Data source: Field research
Topics: Internationalisation; Joint venture
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Supporting video
-
Reference no. IMD-3-0700-V
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 9 minutes
Data source: Field research
Topics: New product launch; Marketing
Notes: File size 798.6MB. Click for more information.
View full details
Supporting video
-
Reference no. IMD-3-0701-V
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 6 minutes
Data source: Field research
Topics: Internationalisation; Joint venture
Notes: File size 571.5MB. Click for more information.
View full details

About

Abstract

In this video Mr Joel Glickman explains how he got the idea for the new toy he invented, how it fits in his existing business and how he presented it to the big toy manufacturers.

Settings

Location:
USA
Industry:
Toy
Other setting(s):
1991

Related

Teaching note
-
Reference no. IMD-3-0699-T
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 28.03.2003
Length: 20 pages
View full details
Case
-
Reference no. IMD-3-0699
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1998
Version: 27.12.2002
Length: 19 pages
Data source: Field research
Topics: Product development; Innovation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Case
-
Reference no. IMD-3-0700
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 27.12.2002
Length: 14 pages
Data source: Field research
Topics: New product launch; Marketing
View full details
Case
-
Reference no. IMD-3-0701
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1998
Version: 27.12.2002
Length: 19 pages
Data source: Field research
Topics: Internationalisation; Joint venture
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details
Supporting video
-
Reference no. IMD-3-0700-V
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 9 minutes
Data source: Field research
Topics: New product launch; Marketing
Notes: File size 798.6MB. Click for more information.
View full details
Supporting video
-
Reference no. IMD-3-0701-V
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 6 minutes
Data source: Field research
Topics: Internationalisation; Joint venture
Notes: File size 571.5MB. Click for more information.
View full details