Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Notes: File size 798.6MB. Click for more information.
Share a link:
https://casecent.re/p/11927
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Although the new toy competed in a market dominated by the powerful construction toy maker - Lego - it became a success, first in the USA, later in other markets all over the world. Video (B) tells the story of K'NEX in the USA, it focuses on the product launch and marketing aspects.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 28.03.2003
Length: 20 pages
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 27.12.2002
Notes: To maximise their effectiveness, colour items should be printed in colour.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 27.12.2002
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 27.12.2002
Notes: To maximise their effectiveness, colour items should be printed in colour.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Notes: File size 540.6MB. Click for more information.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Notes: File size 571.5MB. Click for more information.
About
Abstract
Although the new toy competed in a market dominated by the powerful construction toy maker - Lego - it became a success, first in the USA, later in other markets all over the world. Video (B) tells the story of K'NEX in the USA, it focuses on the product launch and marketing aspects.
Settings
Related
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 28.03.2003
Length: 20 pages
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 27.12.2002
Notes: To maximise their effectiveness, colour items should be printed in colour.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 27.12.2002
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 27.12.2002
Notes: To maximise their effectiveness, colour items should be printed in colour.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Notes: File size 540.6MB. Click for more information.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Notes: File size 571.5MB. Click for more information.