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Case
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Reference no. IMD-3-0701
Published by: Institute for Management Development (IMD)
Originally published in: 1998
Version: 27.12.2002
Length: 19 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

This is the last of a three-case series (IMD-3-0699, IMD-3-06700 and IMD-3-0701). Case (C) describes the expansion of K''NEX into international markets and its results up to 1997. K''NEX chose to create a joint venture with Hasbro. The immediate and basic issue in the case is: how to make a joint venture work. This case is accompanied by a video showing an interview with Joel Glickman (IMD-3-0701-V). This case was previously numbered 398-046- 1.
Location:
Industry:
Size:
USD100 million
Other setting(s):
1994-1996

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Abstract

This is the last of a three-case series (IMD-3-0699, IMD-3-06700 and IMD-3-0701). Case (C) describes the expansion of K''NEX into international markets and its results up to 1997. K''NEX chose to create a joint venture with Hasbro. The immediate and basic issue in the case is: how to make a joint venture work. This case is accompanied by a video showing an interview with Joel Glickman (IMD-3-0701-V). This case was previously numbered 398-046- 1.

Settings

Location:
Industry:
Size:
USD100 million
Other setting(s):
1994-1996

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