Ophthalmic Industry Note - The Case Centre

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Note

Reference no. IMD-3-0717

Subject category: Strategy and General Management

Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD)); Sam Perkins (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1998

Version: 17.06.2003

Length: 30 pages

Data source: Field research

Topics: Global strategy; Corporate strategy; Global marketing

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Abstract

This note covers the worldwide ophthalmic industry and its principal segments: surgical, pharmaceuticals, eye care (OTC), and lenses. It describes the changes in the US health environment and covers the industry from a worldwide perspective. It was written to be used in conjunction with ''Alcon Laboratories (A)'' (IMD-3-0716).

Location:

USA, global

Industry:

Ophthalmic, pharmaceutical, health care

Other setting(s):

1997