Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 28 minutes
Data source: Field research
Notes: File size 3GB. Click for more information.
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Abstract
This two-part video recorded in 1997 accompanies the case 'Schindler 300P', which deals with the management of change. In the first 9-minute part, to be shown before or during the class discussion, Ken Smith and Nigel Bennett give their diverging views as to why the 300P project is in trouble. According to Ken a major behaviour change is required by the sales people in the Jardine Schindler organisation whereas Nigel feels that the problem is that the 300P is too standardised - a product designed at head office with no regional input. The second 13- minute part of the video again features Ken Smith and Nigel Bennett, but also includes comments from Werner Kummer, their boss. Each gives his view of what happened after the crisis described in the case. Many participants find the comments by Werner Kummer particularly provocative, and some time should be set aside to discuss them.
About
Abstract
This two-part video recorded in 1997 accompanies the case 'Schindler 300P', which deals with the management of change. In the first 9-minute part, to be shown before or during the class discussion, Ken Smith and Nigel Bennett give their diverging views as to why the 300P project is in trouble. According to Ken a major behaviour change is required by the sales people in the Jardine Schindler organisation whereas Nigel feels that the problem is that the 300P is too standardised - a product designed at head office with no regional input. The second 13- minute part of the video again features Ken Smith and Nigel Bennett, but also includes comments from Werner Kummer, their boss. Each gives his view of what happened after the crisis described in the case. Many participants find the comments by Werner Kummer particularly provocative, and some time should be set aside to discuss them.