The IndiGo Story: 'On Time, Hassle Free'

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Case

Reference no. UVA-OM-1505

Subject category: Production and Operations Management

Authors: Elliott N Weiss (Darden School of Business, University of Virginia); Gerry Yemen (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Originally published in: 2013

Version: 10 December 2013

Length: 16 pages

Data source: Published sources

Topics: Growth strategy; Market share; Brand building; On-time performance; Operations management; Extended enterprise; Operations analysis; Operations strategy

Share a link: https://casecent.re/p/119441

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Abstract

The airline passenger industry in India was a mess in 2013, but the low-cost carrier, IndiGo, was making money. This relatively new company had managed to work against the odds and grab market share from longer-established flyers. Still the weak rupee, depreciated by 15%, as sending a chill wind through the aviation sector, and growth plans would have to include opening new destinations. This meant hiring more employees, opening more ticketing stations, and increasing costs. Could the airline continue its climb or would it be prudent to prepare for a hard landing?

Industry:

Transportation