adidas: The USA Challenge - The Case Centre

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Supporting video

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Reference no. IMD-3-0743-V

Subject category: Strategy and General Management

Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Giana Boissonnas (International Institute for Management Development (IMD)); Ursula Hilliard (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Published in: 1998

Length: 7 minutes

Data source: Field research

Topics: Turnaround; Beating the dinosaurs

Notes: File size 502.3MB. Click for more information.

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Abstract

This is the first of a three-video series to be used in conjunction with the Adidas case series. This video is about a survey made in the US in 1992 and shows consumer reactions to sneaker brands. Twenty- five people were interviewed in Santa Monica, Los Angeles and New York. It illustrates the challenge faced by Adidas to break into the US market. This video can be used with both the Adidas (A) and (B) cases, or even as a stand-alone mini case.

Location:

Industry:

Other setting(s):

1997

About

Abstract

This is the first of a three-video series to be used in conjunction with the Adidas case series. This video is about a survey made in the US in 1992 and shows consumer reactions to sneaker brands. Twenty- five people were interviewed in Santa Monica, Los Angeles and New York. It illustrates the challenge faced by Adidas to break into the US market. This video can be used with both the Adidas (A) and (B) cases, or even as a stand-alone mini case.

Settings

Location:

Industry:

Other setting(s):

1997

Related

Teaching note

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Reference no. IMD-3-0743-T

Subject category: Strategy and General Management

Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2003

Version: 22.10.2003

Length: 13 pages

Data source: Field research

View full details

Case

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Reference no. IMD-3-0743

Subject category: Strategy and General Management

Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Giana Boissonnas (International Institute for Management Development (IMD)); Ursula Hilliard (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1998

Version: 03.03.2003

Length: 25 pages

Data source: Field research

Topics: Turnaround; Beating the dinosaurs

View full details

Case

-

Reference no. IMD-3-0744

Subject category: Strategy and General Management

Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Giana Boissonnas (International Institute for Management Development (IMD)); Ursula Hilliard (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1998

Version: 03.03.2003

Length: 28 pages

Data source: Field research

Topics: Turnaround; Beating the dinosaurs

View full details

Supporting video

-

Reference no. IMD-3-0744-V

Subject category: Strategy and General Management

Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Giana Boissonnas (International Institute for Management Development (IMD)); Ursula Hilliard (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Published in: 1998

Length: 16 minutes

Data source: Field research

Topics: Turnaround; Beating the dinosaurs

Notes: File size 1.02GB. Click for more information.

View full details

Supporting video

-

Reference no. IMD-3-0745-V

Subject category: Strategy and General Management

Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Giana Boissonnas (International Institute for Management Development (IMD)); Ursula Hilliard (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Published in: 1998

Length: 14 minutes

Data source: Field research

Topics: Turnaround; Beating the dinosaurs

Notes: File size 1.21GB. Click for more information.

View full details