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Supporting video
-
Reference no. IMD-3-0745-V
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Giana Boissonnas (International Institute for Management Development (IMD)); Ursula Hilliard (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 14 minutes
Data source: Field research
Topics: Turnaround; Beating the dinosaurs
Notes: File size 1.21GB. Click for more information.
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Abstract

This is the third of a three-video series to be used in conjunction with the Adidas case series (IMD- 3-0743 and IMD-3-0744). This video illustrates three international advertisement campaigns by Adidas and can be used with the Adidas (B) case.
Location:
Worldwide
Industry:
Sports
Other setting(s):
1997
Teaching note
-
Reference no. IMD-3-0743-T
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 22.10.2003
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-3-0743
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Giana Boissonnas (International Institute for Management Development (IMD)); Ursula Hilliard (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1998
Version: 03.03.2003
Length: 25 pages
Data source: Field research
Topics: Turnaround; Beating the dinosaurs
View full details
Case
-
Reference no. IMD-3-0744
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Giana Boissonnas (International Institute for Management Development (IMD)); Ursula Hilliard (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1998
Version: 03.03.2003
Length: 28 pages
Data source: Field research
Topics: Turnaround; Beating the dinosaurs
View full details
Supporting video
-
Reference no. IMD-3-0743-V
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Giana Boissonnas (International Institute for Management Development (IMD)); Ursula Hilliard (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 7 minutes
Data source: Field research
Topics: Turnaround; Beating the dinosaurs
Notes: File size 502.3MB. Click for more information.
View full details
Supporting video
-
Reference no. IMD-3-0744-V
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Giana Boissonnas (International Institute for Management Development (IMD)); Ursula Hilliard (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 16 minutes
Data source: Field research
Topics: Turnaround; Beating the dinosaurs
Notes: File size 1.02GB. Click for more information.
View full details

About

Abstract

This is the third of a three-video series to be used in conjunction with the Adidas case series (IMD- 3-0743 and IMD-3-0744). This video illustrates three international advertisement campaigns by Adidas and can be used with the Adidas (B) case.

Settings

Location:
Worldwide
Industry:
Sports
Other setting(s):
1997

Related

Teaching note
-
Reference no. IMD-3-0743-T
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Els Van Weering (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 22.10.2003
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-3-0743
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Giana Boissonnas (International Institute for Management Development (IMD)); Ursula Hilliard (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1998
Version: 03.03.2003
Length: 25 pages
Data source: Field research
Topics: Turnaround; Beating the dinosaurs
View full details
Case
-
Reference no. IMD-3-0744
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Giana Boissonnas (International Institute for Management Development (IMD)); Ursula Hilliard (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1998
Version: 03.03.2003
Length: 28 pages
Data source: Field research
Topics: Turnaround; Beating the dinosaurs
View full details
Supporting video
-
Reference no. IMD-3-0743-V
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Giana Boissonnas (International Institute for Management Development (IMD)); Ursula Hilliard (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 7 minutes
Data source: Field research
Topics: Turnaround; Beating the dinosaurs
Notes: File size 502.3MB. Click for more information.
View full details
Supporting video
-
Reference no. IMD-3-0744-V
Subject category: Strategy and General Management
Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Giana Boissonnas (International Institute for Management Development (IMD)); Ursula Hilliard (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 16 minutes
Data source: Field research
Topics: Turnaround; Beating the dinosaurs
Notes: File size 1.02GB. Click for more information.
View full details