Cokoladovny, AS: Nestle/Danone Partnership in Czech Confectionery

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Case

Reference no. IMD-3-0761

Subject category: Strategy and General Management

Authors: Z Jan Kubes (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD)); The MBA 1997 Project Team (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1998

Version: 29.08.2003

Length: 21 pages

Data source: Field research

Topics: Czech Republic; Joint venture; Restructuring; Eastern Europe

Share a link: https://casecent.re/p/11951

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Abstract

Cokoladovny was a Czech manufacturer of chocolate, biscuits, and sweet confectionery products. The company was privatised in 1992 and sold to a unique joint venture between Nestle and Danone, each owning 50% of the company. The case highlights actions Cokoladovny took to become competitive in a market environment. In addition, it asks the question: where should Cokoladovny look for growth? The company was subsequently split into chocolate - Nestle and biscuits - Danone in June, 1998.

Location:

Czech Republic

Industry:

Chocolate, biscuits, confectionery

Size:

CHF500 million

Other setting(s):

1998