Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 25.11.2003
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Abstract
This note summarises the elements of the Czech confectionery industry. Key topics include the history of the industry (chocolate, biscuits, and sugar confectionery), product and market definition, consumer taste preferences, the manufacturing process, the competitive environment, and the distribution system.
About
Abstract
This note summarises the elements of the Czech confectionery industry. Key topics include the history of the industry (chocolate, biscuits, and sugar confectionery), product and market definition, consumer taste preferences, the manufacturing process, the competitive environment, and the distribution system.