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Note
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Reference no. IMD-3-0762
Published by: International Institute for Management Development (IMD)
Originally published in: 1998
Version: 25.11.2003
Length: 20 pages
Data source: Field research

Abstract

This note summarises the elements of the Czech confectionery industry. Key topics include the history of the industry (chocolate, biscuits, and sugar confectionery), product and market definition, consumer taste preferences, the manufacturing process, the competitive environment, and the distribution system.
Location:
Industry:
Other setting(s):
1998

About

Abstract

This note summarises the elements of the Czech confectionery industry. Key topics include the history of the industry (chocolate, biscuits, and sugar confectionery), product and market definition, consumer taste preferences, the manufacturing process, the competitive environment, and the distribution system.

Settings

Location:
Industry:
Other setting(s):
1998

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