Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 25.11.2003
Abstract
This case situation is a turnaround of a European retail bank. A financial and non-financial performance measurement system (based on profits, customer satisfaction, and management leadership style) is essential to the transformation of the culture and the success of the turnaround. The case is integrative: it covers accounting, marketing and organisational behaviour issues.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 25.11.2003
Length: 16 pages
Data source: Field research
About
Abstract
This case situation is a turnaround of a European retail bank. A financial and non-financial performance measurement system (based on profits, customer satisfaction, and management leadership style) is essential to the transformation of the culture and the success of the turnaround. The case is integrative: it covers accounting, marketing and organisational behaviour issues.
Settings
Related
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 25.11.2003
Length: 16 pages
Data source: Field research