Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 25.11.2003
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https://casecent.re/p/11955
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Abstract
Despite being one of the first deregulated markets, the UK mobile communications market has lower penetration and slower growth rates than other European markets. The case analyses the competitive situation, the performance and the positioning of the four mobile operators in the UK market.
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Abstract
Despite being one of the first deregulated markets, the UK mobile communications market has lower penetration and slower growth rates than other European markets. The case analyses the competitive situation, the performance and the positioning of the four mobile operators in the UK market.