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Case
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Reference no. IMD-3-0779
Published by: International Institute for Management Development (IMD)
Originally published in: 1998
Version: 25.11.2003
Length: 13 pages
Data source: Published sources

Abstract

Despite being one of the first deregulated markets, the UK mobile communications market has lower penetration and slower growth rates than other European markets. The case analyses the competitive situation, the performance and the positioning of the four mobile operators in the UK market.
Location:
Industry:
Other setting(s):
1998

About

Abstract

Despite being one of the first deregulated markets, the UK mobile communications market has lower penetration and slower growth rates than other European markets. The case analyses the competitive situation, the performance and the positioning of the four mobile operators in the UK market.

Settings

Location:
Industry:
Other setting(s):
1998

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