Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 25.11.2003
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https://casecent.re/p/11958
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Abstract
In January 1994, Carrefour is evaluating whether or not they should open their first Mexican Hypermarket. This overhead case looks at Carrefour''s international presence and Mexico''s growing retail sector. The case goes on to describe Carrefour''s entry decision/strategy and its battle versus Walmart. This case was previously numbered 598-002-1.
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Abstract
In January 1994, Carrefour is evaluating whether or not they should open their first Mexican Hypermarket. This overhead case looks at Carrefour''s international presence and Mexico''s growing retail sector. The case goes on to describe Carrefour''s entry decision/strategy and its battle versus Walmart. This case was previously numbered 598-002-1.