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Compact case
Case
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Reference no. IMD-5-0526
Subject category: Marketing
Authors: Nirmalya Kumar
Published by: Institute for Management Development (IMD)
Originally published in: 1998
Version: 25.11.2003
Length: 1 pages
Data source: Published sources

Abstract

This short case describes an attempt by a major international retailer to establish a global partnership with its primary supplier. How should the supplier respond to the retailer''s request?

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Abstract

This short case describes an attempt by a major international retailer to establish a global partnership with its primary supplier. How should the supplier respond to the retailer''s request?

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