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Supporting video
-
Reference no. IMD-5-0591-V2
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 28 minutes
Data source: Published sources
Notes: We recommend that you view the preview copy before purchasing this video. File size 2.56GB. Click for more information.
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Abstract

This video has been prepared to accompany the Harvard case series 'Barco Projection systems'. The video presents an interview of Erik Dejonghe, Senior Vice-President and COO of Barco. This short version starts with Mr Dejonghe stating what happened since the case was written. He then covers the following topics: (1) what's the difference between 'generic' vs 'niche' products in video projectors; (2) how to find new application areas (importance of owning one's own distribution); (3) the implications of proliferating applications on the product line; (4) the extent to which the dependency on Sony for supplying tubes is not strategically a problem; and (5) what are the challenges Barco faces in the future. A full version is available. A video transcript is also available.
Case
-
Reference no. 9-591-133
Subject category: Marketing
Authors: R Moriarty Jr (Harvard Business Review); Kista McQuade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 9 May 2002
Length: 19 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Compact case
Supplement
-
Reference no. 9-591-134
Subject category: Marketing
Authors: Kista McQuade (Harvard Business School); Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 April 1996
Length: 1 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Compact case
Supplement
-
Reference no. 9-591-135
Subject category: Marketing
Authors: Kista McQuade (Harvard Business School); Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 April 1996
Length: 2 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Compact case
Supplement
-
Reference no. 9-591-136
Subject category: Marketing
Authors: Kista McQuade (Harvard Business School); Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 April 1996
Length: 2 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Supplement
-
Reference no. IMD-5-0591-VT1
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 27.11.2003
Length: 20 pages
Data source: Published sources
View full details
Supplement
-
Reference no. IMD-5-0591-VT2
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 27.11.2003
Length: 9 pages
Data source: Published sources
View full details
Supporting video
-
Reference no. IMD-5-0591-V1
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 65 minutes
Data source: Published sources
Notes: We recommend that you view the preview copy before purchasing this video. File size 4.11GB. Click for more information.
View full details

About

Abstract

This video has been prepared to accompany the Harvard case series 'Barco Projection systems'. The video presents an interview of Erik Dejonghe, Senior Vice-President and COO of Barco. This short version starts with Mr Dejonghe stating what happened since the case was written. He then covers the following topics: (1) what's the difference between 'generic' vs 'niche' products in video projectors; (2) how to find new application areas (importance of owning one's own distribution); (3) the implications of proliferating applications on the product line; (4) the extent to which the dependency on Sony for supplying tubes is not strategically a problem; and (5) what are the challenges Barco faces in the future. A full version is available. A video transcript is also available.

Related

Case
-
Reference no. 9-591-133
Subject category: Marketing
Authors: R Moriarty Jr (Harvard Business Review); Kista McQuade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 9 May 2002
Length: 19 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Compact case
Supplement
-
Reference no. 9-591-134
Subject category: Marketing
Authors: Kista McQuade (Harvard Business School); Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 April 1996
Length: 1 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Compact case
Supplement
-
Reference no. 9-591-135
Subject category: Marketing
Authors: Kista McQuade (Harvard Business School); Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 April 1996
Length: 2 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Compact case
Supplement
-
Reference no. 9-591-136
Subject category: Marketing
Authors: Kista McQuade (Harvard Business School); Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 April 1996
Length: 2 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Supplement
-
Reference no. IMD-5-0591-VT1
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 27.11.2003
Length: 20 pages
Data source: Published sources
View full details
Supplement
-
Reference no. IMD-5-0591-VT2
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 27.11.2003
Length: 9 pages
Data source: Published sources
View full details
Supporting video
-
Reference no. IMD-5-0591-V1
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 65 minutes
Data source: Published sources
Notes: We recommend that you view the preview copy before purchasing this video. File size 4.11GB. Click for more information.
View full details