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Case
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Reference no. 9-614-P02
Portuguese language
Published by: Harvard Business Publishing
Originally published in: 2013
Version: 4 December 1996
Revision date: 03-May-2019
Length: 17 pages
Data source: Field research

Abstract

This is a Portuguese version. In an effort to improve its global distribution system and thus enhance customer service in its shops around the world, Laura Ashley entered into a path-breaking strategic alliance with Federal Express Business Logistics Services. Under the terms of a loosely structured partnership, Federal Express essentially takes over the warehouse and distribution activities formerly handled by Laura Ashley. The alliance is path breaking due to its largely informal structure, based more on trust and mutual benefit than on complicated rules and measures.
Location:
Industries:
Other setting(s):
1992

About

Abstract

This is a Portuguese version. In an effort to improve its global distribution system and thus enhance customer service in its shops around the world, Laura Ashley entered into a path-breaking strategic alliance with Federal Express Business Logistics Services. Under the terms of a loosely structured partnership, Federal Express essentially takes over the warehouse and distribution activities formerly handled by Laura Ashley. The alliance is path breaking due to its largely informal structure, based more on trust and mutual benefit than on complicated rules and measures.

Settings

Location:
Industries:
Other setting(s):
1992

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