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Reference no. 9-514-087
Subject category: Marketing
Authors: Thales S Teixeira (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2013
Version: 17 December 2013
Length: 11 pages
Data source: Generalised experience
Topics: Marketing; Branding; Brands
Share a link: https://casecent.re/p/119775
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Abstract

Digital Marketing Strategy is the process by which firms employ, either partially or exclusively, digital tools, techniques, and tactics to create value for customers.
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Abstract

Digital Marketing Strategy is the process by which firms employ, either partially or exclusively, digital tools, techniques, and tactics to create value for customers.

Related

Sorry, this product has no related items.