Product details

Fifth & Pacific (F&P) Companies, Inc (formerly Liz Claiborne Inc) was mainly involved in designing and marketing a global portfolio of retail based premium brands which included famous brands like Juicy Couture, Kate Spade, and Lucky Brand. The company also owned private brand jewelry line named Monet jewellery and Kohl's Corporation. In 2013, F&P sold its popular brand Juicy Couture business to Authentic Brands Group for $195 million. The reasons attributed to sell Juicy Couture were declining sales and company remaining focused on fast growing Kate Spade brand. F&P tried hard to revive the Juicy Couture brand but failed to do so. The revenue of Juicy Couture also decreased to $498.6 million in 2012. On the other hand, the Kate Spade brand evolved as a growing brand with sales of around $462 million in 2012. In the same year, the company also sold out Lucky Brand so as to look after the Kate Spade brand. F&P was focused on maximum utilization of resources and gave due importance of forming mono brand company. Meanwhile, analyst had underlined the risks of divestment faced by fashion apparel brands and constraints of resources. In this backdrop, would F&P be able to continue its growth in the fast growing markets and enhance its position, remained to be seen.