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Case
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Reference no. IMD-1-0160
Published by: Institute for Management Development (IMD)
Originally published in: 1997
Version: 08.12.2003
Length: 23 pages
Data source: Published sources

Abstract

A charismatic entrepreneur, a Formula 1 racing car driver and a computer leasing company. Put them together and you have Atlantic Computers plc (Atlantic). This case charts the growth of this extraordinary company from its start up in 1975 on a £50,000 loan through to becoming the world''s third largest computer leasing company. The reasons behind Atlantic''s success are examined. Many are seen to be a double edged sword. At what point does the drive, ambition, dominance and flare of a charismatic Chief Executive Officer become a negative rather than a positive influence?
Location:
Industry:
Size:
630.7 million turnover
Other setting(s):
1987

About

Abstract

A charismatic entrepreneur, a Formula 1 racing car driver and a computer leasing company. Put them together and you have Atlantic Computers plc (Atlantic). This case charts the growth of this extraordinary company from its start up in 1975 on a £50,000 loan through to becoming the world''s third largest computer leasing company. The reasons behind Atlantic''s success are examined. Many are seen to be a double edged sword. At what point does the drive, ambition, dominance and flare of a charismatic Chief Executive Officer become a negative rather than a positive influence?

Settings

Location:
Industry:
Size:
630.7 million turnover
Other setting(s):
1987

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