Subject category:
Finance, Accounting and Control
Published by:
International Institute for Management Development (IMD)
Version: 08.12.2003
Length: 23 pages
Data source: Published sources
Share a link:
https://casecent.re/p/11990
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Abstract
A charismatic entrepreneur, a Formula 1 racing car driver and a computer leasing company. Put them together and you have Atlantic Computers plc (Atlantic). This case charts the growth of this extraordinary company from its start up in 1975 on a £50,000 loan through to becoming the world''s third largest computer leasing company. The reasons behind Atlantic''s success are examined. Many are seen to be a double edged sword. At what point does the drive, ambition, dominance and flare of a charismatic Chief Executive Officer become a negative rather than a positive influence?
About
Abstract
A charismatic entrepreneur, a Formula 1 racing car driver and a computer leasing company. Put them together and you have Atlantic Computers plc (Atlantic). This case charts the growth of this extraordinary company from its start up in 1975 on a £50,000 loan through to becoming the world''s third largest computer leasing company. The reasons behind Atlantic''s success are examined. Many are seen to be a double edged sword. At what point does the drive, ambition, dominance and flare of a charismatic Chief Executive Officer become a negative rather than a positive influence?