Schoeller Plast Industries and Returnable Transport Systems (B)

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Case

Reference no. IMD-3-0623

Subject category: Strategy and General Management

Authors: Ulrich Steger (International Institute for Management Development (IMD)); Marco Prehn (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1997

Version: 08.05.2003

Length: 12 pages

Data source: Field research

Topics: Food containers; Internationalisation; Closed loop systems

Share a link: https://casecent.re/p/11996

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Abstract

This is the second of a two-case series (IMD-3-0622 and IMD-3-0623). The B-case describes the innovation process and the concept of Schoeller''s Returnable Transport Container System;discussing the pros and cons of returnable and one-way systems. Also described are Schoeller''s decision to go global and its concerns about marketing its star product, the International Food Container (IFCO), internationally. The case enables an analysis of international business potentials, formation of alternative strategies for going global and the organisational adaptation, formation of strategy for Schoeller and IFCO. A video ''MTS - Returnable Transport Packaging System'' (IMD-3-0622-V) is available to accompany this case series.

Location:

Germany

Industry:

Packaging

Size:

SME (small to medium-sized enterprise)

Other setting(s):

1996