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Case
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Reference no. 9B13AC009
Simplified Chinese language
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-04-30
Length: 19 pages
Data source: Published sources

Abstract

This is a Simplified Chinese version. In 2012, Apple, Inc won the largest patent infringement case in history against Samsung Electronics for Samsung's willful copying of Apple's iPhone and iPad. Samsung, which recently overtook Apple as the leading smartphone maker, must now devise a strategy to address the court verdict and its potential impact on new product development.
Location:
Industry:
Size:
Large
Other setting(s):
2012

About

Abstract

This is a Simplified Chinese version. In 2012, Apple, Inc won the largest patent infringement case in history against Samsung Electronics for Samsung's willful copying of Apple's iPhone and iPad. Samsung, which recently overtook Apple as the leading smartphone maker, must now devise a strategy to address the court verdict and its potential impact on new product development.

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Location:
Industry:
Size:
Large
Other setting(s):
2012

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