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Thumbnail image for product with reference number 9B13AC009
Apple V Samsung: Intellectual Property and the Smartphone Patent Wars
Case
-
Reference no. 9B13AC009
Simplified Chinese language
Subject category: Marketing
Authors: Gloria Barczak (D'Amore-McKim School of Business, Northeastern University); David Wesley (D'Amore-McKim School of Business, Northeastern University); Susan Montgomery (Northeastern University)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-04-30
Length: 19 pages
Data source: Published sources
Topics: Intellectual property; Legal System; Innovation; Patents; United States; Marketing
Share a link: https://casecent.re/p/119983
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Abstract

This is a Simplified Chinese version. In 2012, Apple, Inc won the largest patent infringement case in history against Samsung Electronics for Samsung's willful copying of Apple's iPhone and iPad. Samsung, which recently overtook Apple as the leading smartphone maker, must now devise a strategy to address the court verdict and its potential impact on new product development.
Location:
United States
Industry:
Manufacturing
Size:
Large
Other setting(s):
2012
Thumbnail image for product with reference number 8B13A009
Apple V. Samsung: Intellectual Property and the Smartphone Patent Wars
Teaching note
-
Reference no. 8B13A009
Subject category: Marketing
Authors: Gloria Barczak (D'Amore-McKim School of Business, Northeastern University); David Wesley (D'Amore-McKim School of Business, Northeastern University); Susan Montgomery (Northeastern University)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-04-23
Length: 9 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 9B13A009
Apple V Samsung: Intellectual Property and the Smartphone Patent Wars
Case
-
Reference no. 9B13A009
Subject category: Marketing
Authors: Gloria Barczak (D'Amore-McKim School of Business, Northeastern University); Susan Montgomery (Northeastern University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-04-30
Length: 20 pages
Data source: Published sources
Topics: Intellectual property; Legal System; Innovation; Patents; United States; Marketing
View full details

About

Abstract

This is a Simplified Chinese version. In 2012, Apple, Inc won the largest patent infringement case in history against Samsung Electronics for Samsung's willful copying of Apple's iPhone and iPad. Samsung, which recently overtook Apple as the leading smartphone maker, must now devise a strategy to address the court verdict and its potential impact on new product development.

Settings

Location:
United States
Industry:
Manufacturing
Size:
Large
Other setting(s):
2012

Related

Thumbnail image for product with reference number 8B13A009
Apple V. Samsung: Intellectual Property and the Smartphone Patent Wars
Teaching note
-
Reference no. 8B13A009
Subject category: Marketing
Authors: Gloria Barczak (D'Amore-McKim School of Business, Northeastern University); David Wesley (D'Amore-McKim School of Business, Northeastern University); Susan Montgomery (Northeastern University)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-04-23
Length: 9 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 9B13A009
Apple V Samsung: Intellectual Property and the Smartphone Patent Wars
Case
-
Reference no. 9B13A009
Subject category: Marketing
Authors: Gloria Barczak (D'Amore-McKim School of Business, Northeastern University); Susan Montgomery (Northeastern University); David Wesley (D'Amore-McKim School of Business, Northeastern University)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-04-30
Length: 20 pages
Data source: Published sources
Topics: Intellectual property; Legal System; Innovation; Patents; United States; Marketing
View full details