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This is the second of a two-case series (IMD-3-0648 and IMD-3-0649). The Quest Core Values case series follows Quest International, a Unilever subsidiary, through the process it underwent to identify/determine its corporate philosophy. Following a period of extensive acquisitions and restructuring, the project begins in 1994 as yet another corporate task force, but by 1996 top management has formulated a sophisticated theory about the nature of the work, work place complexity and the importance of communication in the organisation. Issues such as knowledge management culture change and complexity are discussed. A video ''Quest Core Value (A) and (B)'' (IMD-3-0648-V) is available to accompany this case series.