Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 09.12.2003
Length: 23 pages
Data source: Field research
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Abstract
The case follows a cross-functional task force through a 10 month strategy process to determine what the role of electronic media should be at Berlingske, Denmark''s oldest and most prestigious newspaper.
Location:
Industry:
Size:
DKK2 billion sales
Other setting(s):
1997
About
Abstract
The case follows a cross-functional task force through a 10 month strategy process to determine what the role of electronic media should be at Berlingske, Denmark''s oldest and most prestigious newspaper.
Settings
Location:
Industry:
Size:
DKK2 billion sales
Other setting(s):
1997