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Published by: Institute for Management Development (IMD)
Originally published in: 1997
Version: 09.12.2003
Length: 23 pages
Data source: Field research

Abstract

The case follows a cross-functional task force through a 10 month strategy process to determine what the role of electronic media should be at Berlingske, Denmark''s oldest and most prestigious newspaper.
Size:
DKK2 billion sales
Other setting(s):
1997

About

Abstract

The case follows a cross-functional task force through a 10 month strategy process to determine what the role of electronic media should be at Berlingske, Denmark''s oldest and most prestigious newspaper.

Settings

Size:
DKK2 billion sales
Other setting(s):
1997

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