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Case
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Reference no. IMD-3-0673
Subject category: Strategy and General Management
Authors: Xavier Gilbert; Leif Sjoblom
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 16.12.2003
Length: 13 pages
Data source: Field research
Topics: Telecommunications; Broadband; Multimedia
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Abstract

This is the second of a two-case series (IMD-3-0672 and IMD-3-0673). The rivalry between telecommunications giant Telstra and the challenger Optus heats up as Optus makes a A$3 billion move into the pay TV industry. Telstra responds by committing A$4 billion for developing the ''information superhighway'' of the future. Meanwhile, industry observers question the economic viability of the venture.
Location:
Australia, Southeast Asia
Industry:
Telecommunications
Size:
AUD14 billion revenues
Other setting(s):
1994-1996
Case
-
Reference no. IMD-3-0672
Subject category: Strategy and General Management
Authors: Xavier Gilbert; Leif Sjoblom
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 16.12.2003
Length: 31 pages
Data source: Field research
Topics: Restructuring
View full details

About

Abstract

This is the second of a two-case series (IMD-3-0672 and IMD-3-0673). The rivalry between telecommunications giant Telstra and the challenger Optus heats up as Optus makes a A$3 billion move into the pay TV industry. Telstra responds by committing A$4 billion for developing the ''information superhighway'' of the future. Meanwhile, industry observers question the economic viability of the venture.

Settings

Location:
Australia, Southeast Asia
Industry:
Telecommunications
Size:
AUD14 billion revenues
Other setting(s):
1994-1996

Related

Case
-
Reference no. IMD-3-0672
Subject category: Strategy and General Management
Authors: Xavier Gilbert; Leif Sjoblom
Published by: International Institute for Management Development (IMD)
Originally published in: 1996
Version: 16.12.2003
Length: 31 pages
Data source: Field research
Topics: Restructuring
View full details