Berlingske and Electronic Media (A): Company Background

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Case

Reference no. IMD-3-0682

Subject category: Strategy and General Management

Authors: Johan Roos (International Institute for Management Development (IMD)); Georg Von Krogh (University of St. Gallen); Mary Schweinsberg (International Institute for Management Development (IMD)); John Harald Aadne (University of St. Gallen)

Published by: International Institute for Management Development (IMD)

Originally published in: 1997

Version: 09.12.2003

Length: 10 pages

Data source: Field research

Topics: Strategy formulation; Task force management; Electronic media

Share a link: https://casecent.re/p/12004

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Abstract

This is the first of a four-case series (IMD-3-0682 to IMD-3-0685). The case provides company background on Danish newspaper group Berlingske as it prepares to formulate a strategy vis-a-vis the electronic media revolution.

Location:

Europe, Scandinavia, Denmark

Industry:

Newspaper, publishing, media

Size:

DKK2 billion sales

Other setting(s):

1994-1996