Product details

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Published by: Institute for Management Development (IMD)
Originally published in: 1997
Version: 09.12.2003
Length: 10 pages
Data source: Field research

Abstract

This is the first of a four-case series (IMD-3-0682 to IMD-3-0685). The case provides company background on Danish newspaper group Berlingske as it prepares to formulate a strategy vis-a-vis the electronic media revolution.
Size:
DKK2 billion sales
Other setting(s):
1994-1996

About

Abstract

This is the first of a four-case series (IMD-3-0682 to IMD-3-0685). The case provides company background on Danish newspaper group Berlingske as it prepares to formulate a strategy vis-a-vis the electronic media revolution.

Settings

Size:
DKK2 billion sales
Other setting(s):
1994-1996

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