Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 09.12.2003
Length: 7 pages
Data source: Field research

Abstract

This is the third of a four-case series (IMD-3-0682 to IMD-3-0685). The case describes the structure, analysis and group dynamics of the electronic media strategy project at Berlingske.
Size:
DKK2 billion sales
Other setting(s):
1994-1996

About

Abstract

This is the third of a four-case series (IMD-3-0682 to IMD-3-0685). The case describes the structure, analysis and group dynamics of the electronic media strategy project at Berlingske.

Settings

Size:
DKK2 billion sales
Other setting(s):
1994-1996

Related