Berlingske and Electronic Media (D): Identifying Criteria for a Mission Statement

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Case

Reference no. IMD-3-0685

Subject category: Strategy and General Management

Authors: Johan Roos (International Institute for Management Development (IMD)); Georg Von Krogh (University of St. Gallen); Mary Schweinsberg (International Institute for Management Development (IMD)); John Harald Aadne (University of St. Gallen)

Published by: International Institute for Management Development (IMD)

Originally published in: 1997

Version: 09.12.2003

Length: 7 pages

Data source: Field research

Topics: Strategy formulation; Task force management; Electronic media

Share a link: https://casecent.re/p/12007

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Abstract

This is the fourth of a four-case series (IMD-3-0682, IMD-3-0683, IMD-3-0684 and IMD-3-0685). This case focuses on group dynamics, language and vocabulary development and concept creation of Berlingske''s electronic media task forces. This case was previously numbered 397-064-1.

Location:

Europe, Scandinavia ,Denmark

Industry:

Newspaper, publishing, media

Size:

DKK2 billion sales

Other setting(s):

1994-1996