More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. IMD-3-0687
Subject category: Strategy and General Management
Authors: Jean-Philippe Deschamps (International Institute for Management Development (IMD)); Adrian Ryans (International Institute for Management Development (IMD)); Hans Huber (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 16.12.2003
Length: 19 pages
Data source: Field research
Topics: Product development; High technology; Strategic marketing
Share a link: https://casecent.re/p/12008
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

This is the first of a two-case series (IMD-3-0687 and IMD-3-0689). Description of a new photographic technology with significant long-term impacts on the industry, product development and imminent market launch in 1996. Competitive situation with digital photography and definition of customer. Discussion of strategic alternatives in market launch of new products with consequences in partnerships and distribution channels.
Location:
Europe, Switzerland
Industry:
Computer
Size:
USD38 billion
Other setting(s):
1996
Compact case
Case
-
Reference no. IMD-3-0689
Subject category: Strategy and General Management
Authors: Jean-Philippe Deschamps (International Institute for Management Development (IMD)); Adrian Ryans (International Institute for Management Development (IMD)); Hans Huber (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 16.12.2003
Length: 4 pages
Data source: Field research
Topics: Market launch; Consumer intelligence; Computer applications
View full details

About

Abstract

This is the first of a two-case series (IMD-3-0687 and IMD-3-0689). Description of a new photographic technology with significant long-term impacts on the industry, product development and imminent market launch in 1996. Competitive situation with digital photography and definition of customer. Discussion of strategic alternatives in market launch of new products with consequences in partnerships and distribution channels.

Settings

Location:
Europe, Switzerland
Industry:
Computer
Size:
USD38 billion
Other setting(s):
1996

Related

Compact case
Case
-
Reference no. IMD-3-0689
Subject category: Strategy and General Management
Authors: Jean-Philippe Deschamps (International Institute for Management Development (IMD)); Adrian Ryans (International Institute for Management Development (IMD)); Hans Huber (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 16.12.2003
Length: 4 pages
Data source: Field research
Topics: Market launch; Consumer intelligence; Computer applications
View full details