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Compact case
Case
-
Reference no. IMD-3-0689
Subject category: Strategy and General Management
Authors: Jean-Philippe Deschamps (International Institute for Management Development (IMD)); Adrian Ryans (International Institute for Management Development (IMD)); Hans Huber (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 16.12.2003
Length: 4 pages
Data source: Field research
Topics: Market launch; Consumer intelligence; Computer applications
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Abstract

This is the second of a two-case series (IMD-3-0687 and IMD-3-0689). Description of imminent product launch. Discussion of optimal target markets and applications. Presentation of different approaches towards market analysis; emphasis on sociological gathering of ''consumer intelligence''.
Location:
Europe
Industry:
Computer
Size:
USD38 billion
Other setting(s):
1996
Case
-
Reference no. IMD-3-0687
Subject category: Strategy and General Management
Authors: Jean-Philippe Deschamps (International Institute for Management Development (IMD)); Adrian Ryans (International Institute for Management Development (IMD)); Hans Huber (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 16.12.2003
Length: 19 pages
Data source: Field research
Topics: Product development; High technology; Strategic marketing
View full details

About

Abstract

This is the second of a two-case series (IMD-3-0687 and IMD-3-0689). Description of imminent product launch. Discussion of optimal target markets and applications. Presentation of different approaches towards market analysis; emphasis on sociological gathering of ''consumer intelligence''.

Settings

Location:
Europe
Industry:
Computer
Size:
USD38 billion
Other setting(s):
1996

Related

Case
-
Reference no. IMD-3-0687
Subject category: Strategy and General Management
Authors: Jean-Philippe Deschamps (International Institute for Management Development (IMD)); Adrian Ryans (International Institute for Management Development (IMD)); Hans Huber (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 16.12.2003
Length: 19 pages
Data source: Field research
Topics: Product development; High technology; Strategic marketing
View full details