Competitors in the OTC Drug Industry - The Case Centre

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Technical note

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Reference no. IMD-3-0712

Subject category: Strategy and General Management

Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD)); Shauna Pettit (International Institute for Management Development (IMD)); Kristi Menz (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1997

Version: 08.04.2003

Length: 53 pages

Data source: Field research

Topics: Global competitive analysis

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Abstract

This note covers the competitive strategies of 12 firms in the OTC (over the counter) drug industry. The companies covered range from very large MNCs to niche players across all major regions. The purpose of the note is to allow students to appreciate the key success factors for the OTC drug business and to evaluate to what extent a global strategy is possible. Rich data for analysis is provided. To be used in conjunction with ''Note on the World OTC Drug Industry'' (IMD-3-0711), ''Winning and Losing Brands in the OTC Drug Industry'' (IMD-5-0510) and ''Ciba Self Medication Division'' (IMD-3-0713).

Location:

Industry:

Size:

Large

Other setting(s):

1995

About

Abstract

This note covers the competitive strategies of 12 firms in the OTC (over the counter) drug industry. The companies covered range from very large MNCs to niche players across all major regions. The purpose of the note is to allow students to appreciate the key success factors for the OTC drug business and to evaluate to what extent a global strategy is possible. Rich data for analysis is provided. To be used in conjunction with ''Note on the World OTC Drug Industry'' (IMD-3-0711), ''Winning and Losing Brands in the OTC Drug Industry'' (IMD-5-0510) and ''Ciba Self Medication Division'' (IMD-3-0713).

Settings

Location:

Industry:

Size:

Large

Other setting(s):

1995

Related

Teaching note

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Reference no. IMD-3-0711-T

Subject category: Strategy and General Management

Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1997

Version: 08.04.2003

Length: 22 pages

Data source: Field research

View full details

Teaching note

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Reference no. IMD-3-0712-T

Subject category: Strategy and General Management

Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1997

Version: 19.11.2003

Length: 7 pages

Data source: Field research

View full details

Teaching note

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Reference no. IMD-3-0713-T

Subject category: Strategy and General Management

Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1997

Version: 24.11.2003

Length: 8 pages

Data source: Field research

View full details

Case

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Reference no. IMD-3-0713

Subject category: Strategy and General Management

Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD)); Kristi Menz (International Institute for Management Development (IMD)); Shauna Pettit (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1997

Version: 24.11.2003

Length: 23 pages

Data source: Field research

Topics: Global marketing; Global strategy

View full details

Note

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Reference no. IMD-3-0711

Subject category: Strategy and General Management

Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD)); Kristi Menz (International Institute for Management Development (IMD)); Shauna Pettit (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1997

Version: 08.04.2003

Length: 53 pages

Data source: Field research

Topics: Global marketing; Global strategy; Industry analysis

View full details