Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 16.12.2003
Length: 4 pages
Data source: Published sources
Share a link:
https://casecent.re/p/12020
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Abstract
The case describes the actions Mercedes took following its decision to invest in a new plant in Alabama. Among the issues discussed are: Mercedes'' choice of Andreas Renschler to head the unit; its trans- Atlantic approach to product development; its rigorous method of hiring and training local workers; and its attraction of suppliers to Alabama. The case ends with Mercedes about to begin sales of the new vehicle, and explores issues of capacity enlargement.
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Abstract
The case describes the actions Mercedes took following its decision to invest in a new plant in Alabama. Among the issues discussed are: Mercedes'' choice of Andreas Renschler to head the unit; its trans- Atlantic approach to product development; its rigorous method of hiring and training local workers; and its attraction of suppliers to Alabama. The case ends with Mercedes about to begin sales of the new vehicle, and explores issues of capacity enlargement.