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Case
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Reference no. IMD-3-0729
Authors: Joachim Schwass
Published by: Institute for Management Development (IMD)
Originally published in: 1997
Version: 15.12.2003
Length: 7 pages
Data source: Field research

Abstract

The Giger case shows the career path of a young man driven towards the creation of his own group of companies in the publishing field. It is an example of the entrepreneurial spirit, describing how one man built and acquired companies with few financial resources, but with a large degree of personal persistence and competence in this particular industry.
Industry:
Size:
FRF170 million
Other setting(s):
1996

About

Abstract

The Giger case shows the career path of a young man driven towards the creation of his own group of companies in the publishing field. It is an example of the entrepreneurial spirit, describing how one man built and acquired companies with few financial resources, but with a large degree of personal persistence and competence in this particular industry.

Settings

Industry:
Size:
FRF170 million
Other setting(s):
1996

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