Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 15.12.2003
Share a link:
https://casecent.re/p/12022
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Abstract
The Giger case shows the career path of a young man driven towards the creation of his own group of companies in the publishing field. It is an example of the entrepreneurial spirit, describing how one man built and acquired companies with few financial resources, but with a large degree of personal persistence and competence in this particular industry.
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Abstract
The Giger case shows the career path of a young man driven towards the creation of his own group of companies in the publishing field. It is an example of the entrepreneurial spirit, describing how one man built and acquired companies with few financial resources, but with a large degree of personal persistence and competence in this particular industry.