Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 15.10.2003
Length: 7 pages
Data source: Generalised experience
Abstract
Case writing is both art and science. There are few, if any, specific prescriptions or recipes, but there are key ingredients that appear to distinguish excellent cases from the run-of-the-mill. This technical note lists ten ingredients to look for if you are teaching somebody else's case - and to look out for if you are writing it yourself.
Industry:
About
Abstract
Case writing is both art and science. There are few, if any, specific prescriptions or recipes, but there are key ingredients that appear to distinguish excellent cases from the run-of-the-mill. This technical note lists ten ingredients to look for if you are teaching somebody else's case - and to look out for if you are writing it yourself.
Settings
Industry: