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Case
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Reference no. IMD-4-0242
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 30.06.2003
Length: 13 pages
Data source: Field research
Topics: CEO; Career; Choices

Abstract

This is the first of a two-case series (IMD-4-0242 and IMD-4-0243). Robert Martin dreams of one day becoming a CEO. The case follows him through his life right up until the day comes when he is offered a position as CEO. There are two things that complicate his decision. First, he hardly knows anything about the company he''s been offered to run. Second, he has less than 24 hours to make up his mind and has no one to turn to for help. What happens should he take the job? What happens if he doesn''t? A cartoon version of the case is available (497-029-1).
Location:
Size:
USD1 billion
Other setting(s):
1994

About

Abstract

This is the first of a two-case series (IMD-4-0242 and IMD-4-0243). Robert Martin dreams of one day becoming a CEO. The case follows him through his life right up until the day comes when he is offered a position as CEO. There are two things that complicate his decision. First, he hardly knows anything about the company he''s been offered to run. Second, he has less than 24 hours to make up his mind and has no one to turn to for help. What happens should he take the job? What happens if he doesn''t? A cartoon version of the case is available (497-029-1).

Settings

Location:
Size:
USD1 billion
Other setting(s):
1994

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