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Case
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Reference no. IMD-4-0243
Published by: Institute for Management Development (IMD)
Originally published in: 1997
Version: 30.06.2003
Length: 7 pages
Data source: Field research
Topics: Ethics; Choices; CEO

Abstract

This is the second of a two-case series (IMD-4-0242 and IMD-4-0243). ''Beware of what you wish for, you may receive it'', is part of the theme of Robert Martin, Chief Executive Officer (B). The other part of the theme is this, ''How far (morally) would you go to keep your job''. The (A) case of this series left us wondering whether or not Robert Martin would take the offer to run a company he knew almost nothing about. In this (B) case we find out that a dream come true is not always a good thing. A cartoon version of the case is available (497-031-1).
Location:
Industry:
Size:
USD60 million
Other setting(s):
1994-1995

About

Abstract

This is the second of a two-case series (IMD-4-0242 and IMD-4-0243). ''Beware of what you wish for, you may receive it'', is part of the theme of Robert Martin, Chief Executive Officer (B). The other part of the theme is this, ''How far (morally) would you go to keep your job''. The (A) case of this series left us wondering whether or not Robert Martin would take the offer to run a company he knew almost nothing about. In this (B) case we find out that a dream come true is not always a good thing. A cartoon version of the case is available (497-031-1).

Settings

Location:
Industry:
Size:
USD60 million
Other setting(s):
1994-1995

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