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Compact case
Case
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Reference no. IMD-5-0485
Subject category: Marketing
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 10.10.2008
Length: 3 pages
Data source: Field research

Abstract

This is the second of a three-case series. The case describes the activities undertaken by the marketing manager in the first six months to implement the revised strategy. Results are mixed and the case raises the question: What should be done next?
Location:
Industry:
Other setting(s):
1991

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Abstract

This is the second of a three-case series. The case describes the activities undertaken by the marketing manager in the first six months to implement the revised strategy. Results are mixed and the case raises the question: What should be done next?

Settings

Location:
Industry:
Other setting(s):
1991

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