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Compact case
Case
-
Reference no. IMD-5-0485
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 10.10.2008
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Strategy; Pan-European
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Abstract

This is the second of a three-case series. The case describes the activities undertaken by the marketing manager in the first six months to implement the revised strategy. Results are mixed and the case raises the question: What should be done next?
Location:
Europe
Industry:
Chemical
Other setting(s):
1991
Teaching note
-
Reference no. IMD-5-0484-T
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 28.03.2003
Length: 9 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-5-0484
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 10.10.2008
Length: 12 pages
Data source: Field research
Topics: Marketing planning; Strategy; Pan-European
View full details
Compact case
Case
-
Reference no. IMD-5-0486
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 10.10.2008
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Strategy; Pan-European
View full details

About

Abstract

This is the second of a three-case series. The case describes the activities undertaken by the marketing manager in the first six months to implement the revised strategy. Results are mixed and the case raises the question: What should be done next?

Settings

Location:
Europe
Industry:
Chemical
Other setting(s):
1991

Related

Teaching note
-
Reference no. IMD-5-0484-T
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 28.03.2003
Length: 9 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-5-0484
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 10.10.2008
Length: 12 pages
Data source: Field research
Topics: Marketing planning; Strategy; Pan-European
View full details
Compact case
Case
-
Reference no. IMD-5-0486
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 10.10.2008
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Strategy; Pan-European
View full details
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