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Compact case
Case
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Reference no. IMD-5-0486
Subject category: Marketing
Authors: Kamran Kashani
Published by: Institute for Management Development (IMD)
Originally published in: 2008
Version: 10.10.2008
Length: 3 pages
Data source: Field research

Abstract

This is the third of a three-case series. The case describes the activities and the results related to the revised strategy three years after it was formulated and put into motion. The results show success in implementation. The case offers retrospective comments from the players.
Location:
Industry:
Other setting(s):
1993

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Abstract

This is the third of a three-case series. The case describes the activities and the results related to the revised strategy three years after it was formulated and put into motion. The results show success in implementation. The case offers retrospective comments from the players.

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Location:
Industry:
Other setting(s):
1993

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