More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Prize winner
Compact case
Case
-
Reference no. IMD-5-0486
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 10.10.2008
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Strategy; Pan-European
Share a link: https://casecent.re/p/12028
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This is the third of a three-case series. The case describes the activities and the results related to the revised strategy three years after it was formulated and put into motion. The results show success in implementation. The case offers retrospective comments from the players.
Location:
Europe
Industry:
Chemical
Other setting(s):
1993
Teaching note
-
Reference no. IMD-5-0484-T
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 28.03.2003
Length: 9 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-5-0484
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 10.10.2008
Length: 12 pages
Data source: Field research
Topics: Marketing planning; Strategy; Pan-European
View full details
Compact case
Case
-
Reference no. IMD-5-0485
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 10.10.2008
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Strategy; Pan-European
View full details

About

Abstract

This is the third of a three-case series. The case describes the activities and the results related to the revised strategy three years after it was formulated and put into motion. The results show success in implementation. The case offers retrospective comments from the players.

Settings

Location:
Europe
Industry:
Chemical
Other setting(s):
1993

Related

Teaching note
-
Reference no. IMD-5-0484-T
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 28.03.2003
Length: 9 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-5-0484
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 10.10.2008
Length: 12 pages
Data source: Field research
Topics: Marketing planning; Strategy; Pan-European
View full details
Compact case
Case
-
Reference no. IMD-5-0485
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1995
Version: 10.10.2008
Length: 3 pages
Data source: Field research
Topics: Marketing planning; Strategy; Pan-European
View full details
Awards, prizes & competitions