The Rise and Fall of Nokia - The Case Centre

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Case

Reference no. 9-714-428

Subject category: Strategy and General Management

Authors: Juan Alcacer (Harvard Business School); Tarun Khanna (Harvard Business School); Christine Snively (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2014

Version: 11 June 2020

Revision date: 25-Aug-2020

Length: 26 pages

Data source: Field research

Topics: Competitive strategy; Emerging markets; Innovation; Smartphones; Strategy; Wireless technologies

Share a link: https://casecent.re/p/120296

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Abstract

In 2013, Nokia sold its Device and Services business to Microsoft for 5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers. Apple's 2007 release of its iPhone established an entire new category-the smartphone-immediately popular with users. What were Nokia's missteps over the years? What should Nokia have done differently?

Location:

Asia

Industries:

Telecommunications; Mobile phones